McKinsey
Bain
Harvard Business
& Gallup
all agree:

There is a proven path to actually thriving through disruption.

To capture more customers, more market share, and more profits during an economic downturn....but historically, only 9% of companies actually manage to do it.

To find out how, researchers embarked on more than a year of study, analyzing over 5,700 companies, across the last three 3 recessions, to answer two simple questions:

“What do we know about how leaders decide what to do when demand suddenly falls? And how do these choices affect a company’s competitiveness after the downturn ends?”

And what they found shocked them:

A tiny 9% of the companies studied not only ‘survived’ the economic downturn...they actually thrived because of it; outpacing their competitors during recession periods...and then downright leaving them in the dust after things returned to normal.

So, let’s dig into exactly how these companies used disruption and the resulting downturns...to thei...